Expert Insights
Proven thought leadership for a dynamic industry
Count on OptumInsight’s experienced life sciences experts for valuable advice—from insightful perspectives on industrywide trends to nuanced suggestions for addressing specific challenges.
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Researchers from OptumInsight’s life sciences group conducted a study in conjunction with scientists from a number of leading academic and medical centers to evaluate the medical benefits and cost-effectiveness of screening the “baby boomer plus” generation born from 1946 to 1970 for the hepatitis C virus (HCV).
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Deborah Marshall, MSHA, PhD, Associate Professor, Canada Research Chair, Dept. of Community Health Sciences, University of Calgary, Calgary, AB, Canada, discusses the advantages of using the System Dynamics modeling approach to predict health care costs.
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Michael Drummond, Mcom, DPhil, Professor of Health Economics, Centre for Health Economics, University of York, Heslington, York, UK, discusses value-based pricing for prescription drugs in Germany and the United Kingdom, as well as how value-based pricing will impact the United States.
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Alistair McGuire, PhD, Head of Social Policy, LSE Health and Social Care, London, UK, discusses rising health care costs around the globe, what contributes to the increasing costs, and the effects on policy.
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In February 2011, FDA published a new Draft Guidance for Industry entitled Clinical Pharmacogenomics: Premarketing Evaluation in Early Phase Clinical Trials. This draft guidance attempts to provide a deeper and more consolidated approach to the current thinking than provided in the earlier FDA guidances related to pharmacogenomics (PGx).
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The standard marketing value equation taught in business school states that value equals utility or benefits less costs. Because the relationship between the price of medicines and the value they deliver isn’t always clear, there are those who would argue that the established marketing value equation has not been universally applied by the pharmaceutical industry.
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Welcome to our second edition of INSIGHTS, the quarterly eNewsletter from the life sciences team at OptumInsight.
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Read about notable research, new media, and upcoming events in life sciences.
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Welcome to our second edition of INSIGHTS, the quarterly eNewsletter from the life sciences team at OptumInsight. As we look forward to next year and beyond, we asked several top experts in our core focus areas to provide insights about some of the significant global challenges all of us in the life sciences industry will face in 2012.
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