Providing strategic guidance on the adaptation of global pharmacoeconomic models to the Latin American setting

Ongoing health care reform efforts in Latin America increasingly include provisionsto ensure that economic considerations are included in decision making. In responseto these developments, a leading European-based global pharmaceutical companyinterested in extending support to its products in the Latin American regioncommissioned the life sciences division of OptumInsight™ (formerly Innovus) to evaluatethe applicability of current global economic models and the availability of local-areadata to support region-specific economic analyses of its products.