Marketing Analytics

OptumInsight combines unparalleled data assets, online tools, and scientific expertise with innovative market intelligence to provide pharmaceutical, biotechnology, and medical device companies with a full range of integrated services and solutions that support sales and marketing activities.

We can help you go to market more quickly, efficiently, and cost-effectively while helping you make gains in market share, competitive advantage, and return on investment. Look to OptumInsight for information that can help you formulate the strategies that are essential to realizing the full potential of your brands. Learn more

• Clinformatics Data Mart

  
  

  Optum Clinformatics Data Mart^TM offers more richly detailed de-identified patient longitudinal information than other data products on the market, and can be mined to deliver valuable insights about your product or competitors’ products. This powerful data set provides you with licensed access to a nexus of information that can support your organization’s analysis requirements.

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• Clinformatics for Managed Markets and Portfolio Manager

  
  

  Optum Clinformatics for Managed Markets and Portfolio Manager^TM is a zero-footprint online tool built on OptumInsight’s proprietary data warehouse—a patient longitudinal database of eligibility, medical claims, and prescription claims data for a large national insurer—to give sponsors a more nuanced understanding of what’s happening in the market for their product. By going beyond traditional single-dimensional transaction-based analytic measures such as total and new prescription volumes and market share metrics, it can help you segment and target more precisely, measure more appropriately, and grow faster with less effort.

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• Clinformatics for Market Intelligence

  
  

  Optum Clinformatics for Market Intelligence^TM is a web-based market analysis tool that gives users convenient online access to de-identified patient-level data for a more precise understanding of any therapeutic market’s key characteristics—vital information for biopharmaceutical firms managing a portfolio of life sciences products, or for venture capitalists, financial institutions, or research organizations seeking insight for investment decisions or the pursuit of scientific and clinical goals.

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• Clinformatics for Clinical Trials

  
  

  With information from the largest private insurance claims database in the U.S., Clinical Informatics Solutions (CIS) cannot only help you find investigators, but also top investigator sites.

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